Course Objectives

• Providing participants with contemporary knowledge and ideas about the nature of the work of local government institutions, the rules for mobilizing community efforts and the fundamental differences between the work of municipalities and other government sectors.
• Enabling participants to acquire the skills to enhance relations with the public and improve their relations with media institutions and civil society organizations.
• Empowering participants to create and develop a partnership among the components of the local society to achieve sustainable development.
• Enabling participants to acquire the skills to mobilize community efforts and mechanisms for activating the media, public relations and social networking sites.

Who Should Attend?

• Members of municipal councils, whether elected or appointed, secretaries-general, general managers, executives, directors and heads of various departments of municipal administrations, heads of projects sectors and their deputies, departments and units of quality, development and internal organization, and heads of sectors of human resources, training, financial and legal managers, public relations officials and media professionals in various municipal institutions and local government centers, the personnel who are rehabilitated and developed to perform those tasks, and those who are desirous to develop their abilities and skills in the field.

Course Schedule

Municipal Council Prospects

• The nature and objectives of municipal work.
• The three dimensions of the municipal institution.
• Key areas and activities of municipal and local institutions.
• Components of Local Administration – municipal council, municipality, and the executive branch.

Municipal Council relations with the Community

• Relationship of the municipality with citizens and Non- Government Organizations (NGOs).
• The municipal relationship with the state and private sector institutions.
• The role of the municipality in the achievement of community partnership.
• Overcoming obstacles to the development of municipal council relations.

Strengthening relations with the public and its role in community mobilization

• The relationship of the municipal institution with citizens and the principles on which it is based.
• Citizens benefits and municipal foundation benefits.
• The relationship of the municipal institution with civil society and its role in empowering it.
• Obstacles and constraints to the involvement of civil society.
• The relationship of the municipal institution with the state and its role in promoting good governance.

Strengthening the capacity of the municipal institution to improve its relations with others

• Building and dimensions of the municipal institution (Planning, personnel and information).
• The relationship of the municipal institution with citizens and the principles on which it is based.
• Citizens benefits and municipal foundation benefits.
• The relationship of the municipal institution with civil society and its role in empowering it.
• Obstacles and constraints to the involvement of civil society.
• The relationship of the municipal institution with the state and its role in promoting good governance.

Improving the capacity of the municipal institution to support effective local media

• The importance of local media versus other media outlets.
• The concept of investigative journalism and its methods.
• Modern media and its role in supporting municipal work.
• Activating the role of public relations and media in the institution.
• Relations network, media and social networking sites.