Course Objectives

• Identifying concepts and ideas associated with strategic management, and its models, strategic planning and thinking, and rules for setting goals and institutional policies.
• Enabling participants to acquire the skills of formulating the strategy, setting objectives, and making the policies of the institution and how the specialized team for these aims is formed.
• Focusing on practical applications and situations to enable participants to gain practical experiences in identifying and developing general strategies and policies.

Who Should Attend?

• General managers, executive managers, board of directors, secretaries-general, managers of human resources departments, training, marketing, sales and public relations, media, and financial managers. The managers of technical departments, productivity, services, quality, and managers of planning and organizational development, research and consultants in various institutions, whether government, municipalities, private companies, banks or civil society organizations can get benefits of this program. Also personnel who are prepared and qualified to take on the aforementioned positions, and those who are desirous to develop their leadership skills can attend.

Course Schedule

The concept of strategy, thinking and strategic planning

• Strategy concept and strategic management.
• Substantive differences between strategic thinking and strategic planning.
• Strategic management approaches.
• Methodologies and mechanisms for defining and formulating the strategy.
• Strategic thinking skills.
• Modern strategic planning models.

Strategic management and its phases

• Strategic management relationship with the strategic plan.
• Strategic management phases:
•     -Formulation of the objective of the strategy.
•     -Implementation of the strategy.
•     -Evaluation of the strategy.
• Knowledge and technical requirements for strategy management.
• Resource allocation processes to achieve long-term objectives.
• The mentality and behaviour of the manager and the strategic planner.
• Formulating the integration between units and sectors of the enterprise.

Strategy Models and theories

• Models and theories regarding the strategy and its roots.
• Harvard University model.
• Model of competition strategy- Michael Porter.
• Stakeholders’ model.

Institutional goals formulation skills

• Levels and ranking of goals.
• Conditions and steps to formulate goals.
• Requirements for effective implementation of goals.
• Comprehensiveness of assessment and performance appraisal.

Formulation and policies making

• The characteristics and importance of policy-making.
• The role of the statute and the laws of States in policy formulation.
• Empowered and responsible policy-making bodies.
• Inclusiveness and integration of policies to take into account the interests of work and workers.
• Policy-making steps