Effective Strategic Planning of Petroleum Products Distribution Course
CODE
FEE
DAYS
ML-022
$3500
5 days
Course Objectives
Enabling participants to identify concepts and ideas associated with strategic management and its models, strategic planning and thinking, and rules for setting goals and institutional policies
Enabling participants to recognize how to meet the challenges and difficulties of distributing petroleum products through more appropriate strategic planning
Familiarizing participants with models and theories of strategy formulation and strategic plan development
Enabling participants to acquire the skills to formulate and write a strategic plan and how to identify indicators of strategic objectives
Providing participants with practical applications and situations so that they can formulate and write the strategic plan for their institutions
Who Should Attend?
Directors-general, executive directors and their assistants, and the directors of marketing and distribution departments in the petroleum institutions
Managers of human Resources, training, public relations, and media departments, finance managers and managers of technical and productive services, and quality departments, managers of planning and organizational development, research and consultants in both governmental and private petroleum institutions
Senior managements directors concerned in the development and writing of strategic plans and divisions heads concerned in participating in strategic planning
Course Schedule
The concept of strategy, thinking and strategic planning
Strategy concept and strategic management
Fundamental differences between strategic thinking and strategic planning
Strategic management relationship with the strategic plan
Strategic management approaches
Methodologies and mechanisms for defining and formulating the strategy
Strategic thinking skills, the mentality and behaviour of the manager and the strategic planner
Models and theories of strategy and strategic planning
Harvard University model.
Model of competition strategy- Michael Porter
Model of planning using a balanced scorecard
Model of planning using the Viver’s model
Stakeholders’ model
Strategic planning using the Viver’s model
The concept and importance of strategic planning according to the model
Strategic planning steps according to the model:
Plan for planning process
Specifying Vision
Specifying and formulating values
Writing and formulating mission
Strategic planning steps according to the Pfeiffer model
LOB’s strategic line of businesses
Strategic business units SBU’s, and SU support units.
Identifying key performance indicators (KPI’s)
Gap Analysis
Applying and monitoring the implementation of the strategic plan
Processes to link implementation to the annual evaluation of employees
Processes to link implementation to the incentive and rewards system
Processes to link the strategic plan to action plans
Challenges of monitoring, assessment and evaluation