Skills in Dealing with and Negotiating Security Problems Course
Familiarizing participants with the latest knowledge and concepts in the areas of assessing the marketing and competitive performance of enterprises and the rules of competitive market analysis.
Enabling participants to acquire the skill of continuous evaluation of marketing performance in order to face the fierce competition that all institutions suffer.
Assisting participants in the preparation of an integrated program to review the marketing activity that includes a review of marketing philosophy, competitive environment, goals, strategies and resources.
Enabling participants to acquire the internal analysis skills for sales and customers activity and the overall marketing mix compared to the competitive market.
Who Should Attend?
Marketing and sales managers and their assistants in various institutions, managers of human resources, training, planning, organizational development, quality, control and audit, review, marketing advisors, administrators and employees of marketing departments, and personnel who are rehabilitated to make marketing and sales decisions and those who are desirous to develop their marketing skills.
Fundamentals of marketing performance Evaluation and competition analysis
The concept and areas of evaluation.
Relationship of evaluation to marketing and sales performance.
Planning costs and non-planning costs.
Modern marketing methods and tools.
Marketing relationship with sales and public relations.
Marketing Performance evaluation Systems
Fundamentals of marketing and sales performance evaluation in enterprises.
Preparing and establishing performance appraisal systems for marketing activities.
Developing the emergency plans in the field of marketing and sales..
Developing the corrective procedures and action plans.
Maximizing returns under evaluation work.
Marketing performance evaluation areas
Redrafting system of the institutional identity.
Evaluating target marketing sector.
Evaluating market development strategies.
Evaluating incentive and commission sales systems.
Evaluating sales activation methods.
Applying a marketing-oriented enterprise system and the role of adapting to the requirements of targeted customers.