- Familiarizing participants with modern marketing concepts and informing them about marketing strategies, types and how to formulate them.
- Enabling participants to acquire the necessary skills that can enable them to analyze the strengths, weaknesses, opportunities and threats to market reality and how to set appropriate strategies.
- Enabling participants to acquire the skills to develop marketing plans, formulate objectives and identify marketing activities to achieve such objectives effectively and efficiently.
- Empowering participants to be able to monitor and follow up on marketing plans and how to improve the performance associated with them.