Course Objectives

• Providing participants with knowledge, information and ideas about modern media, its means and television interview rules
• Providing participants with special skills in dealing with various mass media and with television in particular.
• Providing participants with special skills in language of discourse and body language.
• Providing participants with practical experiences and applications to improve the performance of participants while dealing with the mass media and conducting television interviews.

Who Should Attend?

• Public relations and institutional liaison Managers, official and non-formal business leaders, spokespersons for their institutions, all persons exposed to various mass media, those who are prepared to take over the aforementioned tasks, and those who are desirous to develop communication and public relations skills.

Course Schedule

The concept of media, public relations and strategic role

• Fundamentals and roots of the concept of science and art of media.
• The concept, objectives and types of media and public relations.
• Foundations and rules for dealing with various mass media.
• Freeing the concepts of media, publicity, advertising and public relations.
• Philosophical and functional concept of public relations and media.
• The role of public relations and media at the internal and external levels.
• Major media formats: newspapers, radio, television, electronic journalism, and telephone.

Foundations and methods of conducting interviews

• The foundations, types and methods of various interviews prevalent in the media.
• Differences among interviews on radio, television and newspapers.
• Good preparation for interviews and appearances in the media.
• Speaking on TV, radio and journalism.
• Applications about various types of interviews.
• Basic rules for video interviews.
• The art of dealing with live interviews.

Principles, ethics and professionalism of conducting interviews

• Ethics of media handling.
• Credibility, transparency and professionalism in performance.
• Combining between the vision and mission of the organization with the requirements of the public.
• Recurring problems and how to overcome them.

Special skills in interviewing

• Other party: Who is conducting the interviews?
• How to prepare for the interview (newspaper, Radio, TV): Psychological and information readiness.
• Journalistic responses methods (method of salutation, breaking the ice barrier, methods of control, fighting shyness).
• Methods of interviewing (the message you intend to direct, picking words, and flowing in the talk, methods of getting rid of stuttering).
• How do you avoid saying what you don’t want to say?
• How to avoid answering the question (ways to evade the answer)?
• How do you overcome the aggressiveness and urgency of the journalist?
• Practical exercises in conducting television interviews.

Language of discourse and body language

• Skill of building persuasive discourse to pass the message.
• Language usage rules during the interview.
• How to use audio and employ it to deliver the message.
• Employing the body language deliver the message.