Course Objectives

• Providing participants with the basics of the scientific approach used in electoral competition and the management of electoral and propaganda campaigns.
• Enabling participants to acquire the skills of analyzing and prioritizing the demands of the audiences according to the right practical foundations and how to formulate the electoral project.
• Empowering participants to prepare the electoral campaign plan, formulate sound advertising messages for targeted audiences and manage the advertising and publicity campaign.
• Providing participants with practical experiences so that they can prepare and manage a successful electoral campaign.

Who Should Attend?

• Political and social leaders who wish to contest in the legislative, presidential or other internal regulatory public, or popular elections, heads of media, electoral and public relations commissions, those responsible for the planning and management of propaganda and electoral campaigns, and candidates of all levels and categories for electoral work.

Course Schedule

Concepts, elements and types of elections and electoral campaigns

• The concepts and types of elections and propaganda and electoral campaigns.
• The concept of electoral competition and campaign management.
• Elements, types and characteristics of election campaigns.
• The importance of planning the project of propaganda and electoral campaign.
• The legal framework for electoral campaign and electoral liberties and standards.

Analyzing and identifying demands of the public and formulating the electoral project

• Dividing the target public sectors.
• Internal and external environment analysis model.
• Studying and analyzing the demands of the target audiences sectors.
• Identifying and formulating priorities and demands of the target audiences sectors.
• Formulating the project and the electoral program.

Planning and managing of electoral campaigns

• Formulating campaign objectives and identifying electoral indicators..
• Identifying areas of communication and effective media means.
• Preparing the estimated budget for the electoral campaign.
• Identifying areas of funding and documenting common interests.
• Forming and establishing the working team structure.
• Election campaign manager selection process.
• Organizing and distributing the tasks and roles of the team.

Drafting advertising messages and preparing media requirements

• Drafting advertising messages for target sectors.
• Defining the detailed budget for all the different media means.
• Managing the promotional and advertising campaigns process.
• Preparing and designing propaganda, materials for electoral propaganda and distribution mechanisms.
• Selection criteria for printing presses and propaganda and advertising companies.

Communication and follow-up skills

• The concept and tools of effective communication.
• How to deal effectively and efficiently with conflicts.
• The communication skills of the candidates and the expansion of the electoral task forces.
• Political means of communication and their role in electoral campaigns.
• Follow-up and evaluation of propaganda and electoral campaigns.
• Measuring public opinion of elections and addressing the audiences.
• Monitoring and control of propaganda and electoral campaigns.